| We are developing enduring relationships with customers | % customers with a relationship >x years (customer loyalty) |
| % willingness to reorder / return | |
| # returning customers | |
| We meet customer needs | list of comments provided by customers in survey |
| % customers that report they are 'satisfied' or 'very satisfied' | |
| # times services have been redone or refunded | |
| list of needs met by product/service | |
| % customers who recommend services | |
| We are attracting more customers | # new customers |
| # total customers | |
| # customers by referral source/region/product or service | |
| % market (# customers/# potential customers) | |
| map of geographic spread of business | |
| We have customers that are aligned with our mission | % customers who indicate that they value our mission |
| We are attracting more customers | $ revenues generated by new customers |
| We have effective marketing and sales | # sales/contracts finalized |
| list of current/recent marketing initiatives | |
| # sales leads | |
| $ value of sales leads (potential revenue) | |
| sales conversion rate | |
| $ sales | |
| # sales leads by type of marketing campaign | |
| % advertising utilization rate | |
| # units purchased | |
| We have increasing sales of products/services with greater profit margins | % sales growth by product/service |
You may also be interested in the following DV tools, resources and blogs on the DV website: