Impact Mapping Worksheet

The following is a preview of the Impact Mapping Worksheet. For complete worksheet features, please download the worksheet file on the left hand side. 

Table of Contents


Basic Mapping: Key Strategies, Objectives, Outcomes

Going Further: Detailed Mapping of Your Mission


About this Worksheet
This worksheet will help you describe  your social, environmental and/or cultural mission in more detail to be able to better select indicators to monitor your community impact.

How to Use
The first sheet, 'Basic Mapping' asks you to more clearly describe the activities you do to make a difference, and what that difference will look like. 'Go Further' describes methods you can use to map out connections between your activities and what you want to accomplish with your mission. Templates are provided for three different mapping methods.

Basic Mapping: Key Strategies, Objectives, Outcomes

Describe your outcomes
The value you create through your mission can be multifaceted. The table below can help you fully identify all of the ways you create value as an organization, in ways you haven't thought about before. To use this worksheet, scan the areas below.  If you specifically undertake activities in this area and/or see changes in the people and community you work with, describe them.  It may also be useful to visualize this using the Community Impact Tree image below. Find the words that you associate with your impact, and look at the other branches nearby to brainstorm other impacts. 

Fill out only what applies.

Social, Economic, Cultural

AreasWhat this includesDescribe specific value you create in this areaDescribe any activities you do that specifically support these outcomes
  • incidence of crime
  • consumer protection
  • freedom from harm
  • life without fear and violence
  • access to secure and affordable housing
Economic Security
  • financial resources necessary to participate fully and with dignity
Food Security
  • quality and sustainability of the food supply
  • people's access to a healthy diet-food safety
  • the ability to move in the community
  • barrier-free transportation
  • environmentally responsible transportation
Personal Growth and Well-being
  • emotional well being
  • strength to overcome helplessness
  • meaning and connection in life
  • resilience
  • physical and mental health
  • health conditions
  • activity limitations
Relationships and Supports
  • personal relationships
  • family
  • community supports
Leisure and Recreation
  • free time
  • opportunities to express creativity
  • opportunities to satisfy spiritual, physical and community needs
Equity and Freedom
  • diversity
  • equal rights and opportunities-non-discrimination
  • freedom of association
  • social justice
Property Rights
  • individual or community ownership and possession of land
  • cultural and intellectual property
  • indigenous entitlements
  • shared traditions and values
  • heritage and place
  • the arts
  • diversity and social history
  • cultural identity and preservation
Economic Development
  • investment
  • job creation
  • infrastructure development
Civic Engagement
  • level of citizen involvement in civic life - political and non-political


AreasWhat this includesDescribe specific outcomes you see (or want to see) in the people and community you work withDescribe any activities you do that specifically support these outcomes
Materials Use
  • decrease in the amount of materials used(per good/absolute)
  • decrease persistent and synthetic
Energy Use
  • reduction in the amount of energy used
  • change in the type of energy used
  • water use
  • water pollution
  • water quality
Greenhouse Gas Emissions / Climate Change
  • reduction in greenhouse gas emissions in the atmosphere
  • adaptation to Climate Change
Air Quality

Decrease in:

  • air pollutants
  • smog
  • acid rain

Improvements in:

  • air quality
  • reduction in solid waste to landfill through recycling and reuse
Biodiversity / Habitat Protection
  • health of biological systems
  • diversity and viability of species
  • use of native vegetation
  • reduction of invasive species-habitat protection
Soil Quality
  • improvements in soil quality
  • limiting damage to soil

Going Further: Detailed Mapping of Your Mission

Map the connections

You can take the work that you did in the basic mapping by going further to specify how your activities will make a difference, in other words - mapping the relationships between what you do and the long-term outcomes you  want to see. This can be very useful for 1. planning, 2. for guiding what you monitor and 3. for communicating your impact. There are a number of different approaches, and excellent on-line l resources to help you with this. Choose a mapping method that suites you. Most are geared to programs, but are equally relevant to social enterprises.

Type of MapDescription / UseResources
Logic ModelGraphical listing of activities and desired outcomes in a logical flow form. This includes: Inputs - what you need to accomplish activities, Activities, Outputs - evidence of delivering activates, OutcomesUniversity of Wisconsin Extension Logic Model Development

Social Enterprise Partnership (UK) Prove and Improve
Outcome MappingSimilar to a Logic model, except you define more clearly who you want to influence and how, and include those people in the change that you map.Outcome Mapping Learning Community
Theory of ChangeYou clearly describe how social/environmental/cultural change can occur from the activities that you control to your ultimate desired outcome.ActKnowledge / The Aspen Institute Roundtable on Community Change Theory of Change

Logic Model

Inputs - What you will need to accomplish your activitiesActivities - what you will be doing to address the problemOutputs - evidence of delivering your activitiesOutcomes - the changes your activities will lead to
short term 1-3 yearsmid-term 3-5 yearslong-term



External Factors


Outcome Mapping

Describe the world in which your social and/or environmental objectives are realized.  How is the community transformed? How are people different? How is the natural world and environment transformed?


How do people change?


Describe the people and organizations you want to affect and influenceDescribe how they would be different in the ideal world you described above.Describe how their behaviour, actions and relationships change to get to this ideal world.Describe the strategies you have that are directed at these changesDescribe other factors that could influence this change
Easier changesHarder Changes


Theory of Change

Developing a detailed theories of change allows you to think through the assumptions you are making that would lead from the activity that you can control to your ultimate desired outcome.  In the blank cells bellow, fill in your theory about how change will occur based on your strategy.





Conditions for this to be true

Describe what must happen for this strategy to effect this change. (fill  in as many boxes as make sense)