It’s a necessity for organizations to have the know-how to properly articulate organizational value. For your social enterprise, this means showing accountability to investors by demonstrating the value of your work and the resulting impact on the community. Do this properly, and it can lead to a dramatic increase in the level of support for your social enterprise.
NOWBC, a co-op formed in 2008, runs an online farmers’ market and delivery depot ‘clubs’ with a focus on seasonal, local, organic foods sourced directly from small farms and processors as well as local independent wholesalers. The dedicated volunteers and staff at NOWBC believe in the importance of knowing your local farmer and preserving sustainable farming knowledge and farmland.
Have you ever found yourself wanting to tell your organization’s story “digitally”, but unsure how or even where to start? In this day of rapid technological changes and advances, we are fortunate to have a variety of useful tools at our fingertips that make online storytelling a simple – and fun – process.
Community-based organizations are in a tough position: they work tirelessly towards goals that will have positive social or environmental impacts and they know they create a lot of value for the communities they serve – but, this value is hard to express and recognition from the community is hard to come by. The value created by community-based groups doesn’t get captured very well by standard financial statements because conventional accounting methods do not consider value beyond the financial returns.
